Video captions are optional but highly recommended. Max resolution: None, upload the highest-resolution video available.Aspect ratio: 1:1 (for desktop or mobile) or 4:5 (for mobile only).Advertisers can further support their in-feed video ad ideas through calls-to-action (CTAs) that can open to internal or external landing pages.įor some objectives, you can utilize a 360-degree video to truly immerse your audience in the content and provide an interactive experience. Like any content on the platform, users can engage with an ad by liking, commenting, or sharing a post. While the platform has evolved through the years, browsing through your Feed is still the primary experience of using Facebook.īoth organic and paid in-feed ads will appear in a user’s personalized feed as they scroll. The Feed is the first thing users see and interact with when they open Facebook. One of the essential Facebook ad specs to know is for Feed ads. MORE TIPS: Facebook Video Marketing: Your Ultimate Creative Guide Facebook Feed Out of all of the platforms, Facebook is used by the widest range of demographics, making it a great option to target most audiences with any objective. Since its launch in 2004, Facebook has continued to grow every year and is the most used social media platform with 2.7 billion monthly active users. What size should a Facebook video ad be? Which video format is best for Facebook ads? What is the best video resolution for Facebook? This section will answer these questions about Facebook video ad specs and more.

Learn more about the benefits of a professional Video Production Marketplace. QuickFrame can get you affordable video optimized for any platform or placement-in as little as two weeks.

It would be wise to get to know them before starting the video production process. Below, you’ll find platform details, video specs, dimensions, formats, and some creative best practices to make your social media video marketing a breeze. We’ve created this always up-to-date guide to showcase the most popular video ad placements across all of the major social media platforms. Keeping track of your brand and performance marketing options on all of the platforms can be overwhelming, especially when it comes to video marketing. Social media has never had so many video ad placements available.

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